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WAS $26.00 and NOW $23.40. The Black Lash Primer moisturizes and nourishes lashes, adds length and volume. Use the Lash Primer PRIOR to applying Mascara and build as many coats as needed to thicken and lengthen lashes. Vitamin E (Protein) and other nourishing ingredients impart long lasting moisture and conditioning to your eye lashes. $23.40