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Lily's Apothecary Press
Releases
Not
just your typical beauty boutique, Lily's Apothecary offers so much
more. You'll read about
our fun and fabulous special events, as well as
updates on the
hip and happening products we carry in our beauty
boutique.
It's our goal to bring a
slice of New York City right to your door so that you
can experience "the Big Apple"
without having to leave the comfort of
your own home. See our Featured Items page to preview all the
über-hip items offered that are featured in the Beauty & Fashion
magazines.
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Feel free to email if you'd like to be invited to our "special
events"
and remember that you can safely and securely shop on-line
with
Mastercard and Visa on our 52 page web-site.
The
Patriot Ledger Newspaper April 26th
Isa From Israel At Lily's Apothecary |
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Click
on the image to read more about Isa mineral body care
from Israel
Featured Left To
Right: Isa Hand Cream, Body Lotion, Foot Cream
This fabulous Gift Set retails for $36.00
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The Plymouth
County Vacation Planner 2008
See Lily and Tulip in front of Lily's Apothecary
Located inside The Historic Post Office
Building
Plymouth, Massachusetts ~ 6 Main Street Extension
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The Plymouth
County Vacation Planner 2008
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The Massachusetts
Getaway Guide 2008/2009
See Lily and Tulip (far right) in front of Lily's Apothecary
6 Main Street Extension ~ Inside The Historic Post Office
Building
Plymouth, Massachusetts
Old Colony
Memorial Newspaper ~
March 13, 2008
Hosting "All Natural" Ladies Event on Sunday, March
16th from 12:00 - 5:00
Featuring Mario Badescu from NYC and Davines from Italy
The Quincy
Patriot Ledger Newspaper January 29, 2008
"FACE
LIFTS"
Girls' night out
Lily's Apothecary in Plymouth is holding a girls'
night out, featuring free mini-facials by specialists from
Borlind of Germany, the largest natural skin care company
in
the world. And this event doesn't use your typical
skin care consultant - not only was she trained by
the
company founder herself, but she actually works
in the
company's lab. This special night has already
proven so
popular that the start time has been moved
to 2 p.m.
Thursday; it'll go until 8:00 p.m.
Call 508 - 747 - 7546 to
sign up for your free
consultation and makeover, and learn which
products
are best for you. Lily's is at 6 Main
Street Extension
in downtown Plymouth. On the Web at
lilysapothecary.com
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"FACE IT: You're not getting any younger, but
you can help slow down the
aging process with Naturesome Natural Effect Fluid, an
all-natural face lotion
created by Annemarie Borlind of Germany. Ingredients
include extracts of
white tea, vitamin C and vitamin E, which lighten the skin; and
hyaluronic acid,
which binds moisture, resulting in a radiant complexion. A 1.7 ounce bottle,
which lasts for at least 6 months with daily use, sells
for $84.99 at
Lily's Apothecary, 6 Main Street Extension, Plymouth
www.lilysapothecary.com"
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See what the French press wrote about Naturesome as
it
was voted #1 Cosmetic in the World in 2006.
Click here:
[ French
Press Release 2006 ]
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The
Brockton Enterprise Newspaper November 13, 2007
Printed same it was so exciting!
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The Old Colony Memorial Newspaper November 21, 2007
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Kyle Yasinski, owner of
Key Design Interiors, Linda Ducrot, owner of Restaurant
Chez Ducrot
and Jay Shippole, owner of the Jesse Harlow House Bed
& Breakfast, took part in the
recent Annemarie Borlind skin care party at Lily's
Apothecary downtown. Lily's will host
Esthetician Rita Ricciardi from 1 - 5 p.m. Sunday, Nov.
25, demonstrating the line of
Mario Badescu products. Lily's is located in the
Post Office Building on Main Street Extension.
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Come
Home For Thanksgiving
Fall Event Brochure
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| Favorite
Holiday 2006 Advertisement |
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See
What The Quincy Patriot Ledger
Featured In The Weekend Edition
December 23 & 24, 2006
Ahava From Israel Dermud Hand Cream
For Very Dry Hands
Click on the images to read more about this mineral-rich skin care
line:
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The Old
Colony Memorial Newspaper
November 29, 2006
Plymouth's Newspaper since 1822
Ladies Night At Lily's
- Hosted on November 30, 2006
Ladies
Night At Lily's
Lily's
Apothecary at 6 Main Street Extension will host a Ladies
Night, Thursday,
November 30, from 4:00 - 8:00 p.m. Alberto Vara,
hair stylist and educator for the
Phyto from Paris botanical hair care line, will be on
hand to offer hair consultations
throughout the evening. Vara will return to Lily's
at some point next year to offer actual
haircuts. Wine and hors d'oeuvres will be served
and anyone spending $50 or more on
Phyto products that evening will receive a free gift and
be entered into a raffle drawing.
To schedule an appointment call 508 - 747 - 7546.
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The Old
Colony Memorial Newspaper
September 27, 2006
Plymouth's Newspaper since 1822
Men's Night At Lily's
- Hosted on September 21, 2006
Smooth - Val
Sabin of Truefitt & Hill explains some of his
company's shaving
and skin products to Plymouth resident Jason Nartowt during
the first Men's Night
at Lily's Apothecary last week.
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The Quincy
Patriot Ledger Newspaper
September 19, 2006
Men's Night At Lily's
- Hosted on September 21, 2006
Man Town - Men's Night Out
Lily's Apothecary, 6
Main St. Ext., Plymouth, is holding its first guys'
night out,
featuring representatives from the Truefitt & Hill
product line. You can have an
expert consultation on which shaving and grooming products are
right for you.
It takes place from 4 to 8 p.m. Sept. 21, with
wine, hors d'oeuvres and music.
508-747-7546 for more details.
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The Old
Colony Memorial Newspaper
September 13, 2006
Plymouth's Newspaper since 1822
Men's Night At Lily's - Hosted on September 21, 2006
Night Out
DOWNTOWN - Lily's
Apothecary's ladies nights have been a hit over the last
year.
Now, men can get in on the good grooming action.
Truefitt & Hill, the world's
oldest barber shop, will send representatives to Lily's
next Thursday, Sept. 21,
from 4 to 8 p.m. Truefitt's Val Sabin
will offer free consultations and demonstrate
the grooming line's products.
And for the ladies,
Julienne Vito from the Phyto botanical hair care line
will make
a special guest appearance and odder a professional hair
and scalp analysis
with the Phyto computerized hair monitor. As always, wine and
hors d'oeuvres
will be served.
Call (508) 747- 7546 to
schedule a 15 minute consultation with Sabin or Vito.
Lily's Apothecary is
located in the Post Office building downtown, Plymouth.
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The Quincy
Patriot Ledger Newspaper
May 16, 2006
Features Truefitt & Hill Ultimate Comfort Pre-Shave
Oil (2 oz.) - $24.00
Available at Lily's Apothecary
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The Old
Colony Memorial Newspaper
May 17, 2006
Plymouth's Newspaper since 1822
Ladies Night At Lily's
- Hosted on May 25, 2006
Lily's Apothecary in
the post office building downtown host a
free
"blow-out" hair and scalp analysis by Phyto-brand hair stylist Alberto Vara
Thursday, May 25, from 4 p.m. to 8 p.m.
Vara and his
assistant, Julieanne Vito,
will use their computerized
hair monitor to analyze the health of your hair and
scalp and recommend the Phyto hair
products best suited to your hair type.
To schedule a free
20-minute hair care consultation during this upcoming
event,
call (508) 747-7546 (SKIN). That night, Phyto
offers a free raffle containing over $200 worth
of hair
products in a beauty basket. The event also feature
wine, hors d'oeuvres and music.
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The Quincy
Patriot Ledger Newspaper
May 16, 2006
Beauty Flash - Girls' night out - Hosted
on May 25, 2006
Lily's
Apothecary in Plymouth is holding a girls' night out
event,
featuring two stylists from the Phyto of Paris
hair care line. It takes place
from 4 to 9 p.m., May 25. Sign up
for your free blow-dry, style, and hair and scalp
analysis. Call 508 - 747 - 7546 to reserve your spot or if you need
more information.
Lily's is at 6 Main St. Extension in
downtown Plymouth.
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The
Old
Colony Memorial Newspaper
February 15, 2006
Plymouth's Newspaper since 1822
Ladies Night At Lily's
- Hosted on February 10, 2006
TLC -
Borlind of Germany makeup artist Joyce Shaw applies a
transparent powder and
blush on Pinehills resident Evelyn Smith during the Lily's
Apothecary Valentine's Party
last Friday.
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The
Quincy
Patriot Ledger Newspaper
February 14, 2006
Hot Stuff - Best
Bet
Mane
event in Plymouth
Master
Newbury Street Hair Stylist "Kenn" will be on
hand at Lily's Apothecary in
Plymouth to give your locks a precision haircut on Feb. 23, March
6 and March 23.
A $20 reservation fee goes
toward your haircut. Prices are $100 for the first time
and
$90 for a follow-up. For more information,
call 508 - 747 - 7546
or log onto lilysapothecary.com. Lily's is at 6
Main St. Extension, Plymouth.
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The
Old
Colony Memorial Newspaper
January 25, 2006
Plymouth's Newspaper since 1822
Ladies Night At Lily's
- Hosted on February 10, 2006
Valentine's at Lily's
Lily's
Apothecary will host Borlind of Germany Aesthetician
Maureen Persijn and
skin care consultant Connie Harrington on Friday, February 10, from 4 p.m. to
8 p.m.
The women will offer a 20 minute
make-over and skin-care consultation.
There is a $10.00 fee
for appointments, which will be applied toward any
Borlind of Germany purchases made that evening.
Lily's is located in the
Old Post Office building on
Main Street. To schedule an appointment, call 508 - 747 - 7546.
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The
Old
Colony Memorial Newspaper
November 16, 2005
Plymouth's Newspaper since 1822
Stylin' -
Los Angeles Hair Stylist Olivia Peters uses the Phyto
from France
computerized hair monitor to analyze individual hair and
scalp health on Plymouths'
Nancy Wilkins during the most recent Ladies
Night at Lily's Apothecary downtown.
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The
Quincy
Patriot Leger Newspaper
November 10, 2005
Get Out!
You could get gorgeous before you go out -
but why not go out to get gorgeous?
While
most women look forward to going out, let's be
honest - it's a lot of work.
We can spend hours
picking the perfect outfit, blow-drying our hair,
choosing
the right eye shadow and curling our eyelashes
just so. Instead of getting
beautiful
for the next
big night out, why not make beautification the point of
it?
It's the activity du jour (or nuit) for
bachelorette parties, bridal showers,
birthdays, holiday
get-togethers - or just another girls' night out.
Lily's Apothecary in Plymouth hosts Girls' Night Out
about once a month,
featuring hair stylists, makeup
artists and skin care experts who give women
advice,
information and get them all done up as they sip wine
and chat in a
party atmosphere. The next event is
Monday, and features Los Angeles
Hair Stylist Olivia
Peters, who will do hair and scalp consultations using
the
Phyto computerized hair monitor to determine the
best products for each
woman's hair type.
"For many of the women, it's usually a night they
would
typically not get out," said Susan Melchin,
owner of Lily's, which opened in
1998 to carry unique,
sophisticated and often hard-to-find beauty
products".
"It's a real treat,' she
said. 'Women don't need to be nervous or come
in 'done-up'
or know anything about makeup - it's
a non-threatening, no-pressure, fun
experience. Drawing inspiration from ladies'
nights at fashion meccas such as
Henri Bendel and Bergdorf Goodman, which Melchin frequented while living
in New York City, the free events at Lily's are social
nights, too, with
complimentary wine and hors d'oeuvres
and dance music. By the end of the night,
Melchin
said, "You should see how fabulous everyone
looks. Plus, they're having a blast."
But her passion for helping women look and feel better
goes far beyond a makeover.
'"I want my women
to know what they're buying,' she said. "There's an informational
and educational basis to
the events. That's what apothecaries do - I give a
ton of
free samples because I want women to try them and
find the product
that works best for them."
And it's for that reason that she can make such
events
admission-free. Private parties have a $40 fee,
but if women
purchase $40 of anything in the store,
which they almost inevitably do, the
beauty consultation
and makeover are free.
One group of six
girlfriends makes a weekend of it once a year, Melchin
said.
They stay overnight in downtown Plymouth, within walking distance of Lily's,
at the Jesse Harlow
House Bed & Breakfast. With Plymouth's
restaurants, waterfront,
monuments, museums and beaches,
the event at Lily's becomes just one activity in
a
girls' weekend. Joy Murphy, 32, of Plymouth, has
three children ages 3, 4 and 6.
She tries to
attend every event at Lily's. "It's a great
night out with cocktails and
my friends and no-stress
shopping without the children," she said.
"I read an article about it a year ago and I said
'That's where I need to be!'
It's fun, and the products
are fabulous. It has absolutely changed my
hair."
Where
to get beautified - and show off later
Lily's
Apothecary, 6 Main Street Extension in Plymouth.
For more information or to book a private spa party,
call 508-747-SKIN or visit www.lilysapothecary.com
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The
Old
Colony Memorial Newspaper
November 2, 2005
Plymouth's Newspaper since 1822
Village Life ~ Downtown & Waterfront
Ladies Night At
Lily's
Lily's Apothecary in
the Post Office Building will host another ladies night
event
on Monday, November 14, from 4 - 9 p.m. Cool guys are
invited to come along, too.
The evening will feature wine, music and hors d'oeuvres,
along with a special
guest appearance by Los Angeles hair stylist Olivia
Peters, who will use the
Phyto from France computerized hair monitor to analyze
individual hair and scalp
health. During the evening, anyone who purchases three
Phyto hair products will
receive a free blow-dry by Peters and gift with
purchase. To schedule a
20 minute personalized appointment with Peters, call
Lily's at (508) 747-7546.
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The
Quincy Patriot
Ledger Newspaper
July 11, 2005
Lifestyle Beauty Report - Girls'
Night Out
Get your hair and
skin analyzed by beauty professionals from 4:00 - 8:00 p.m.
on July
14th
at Lily's Apothecary in Plymouth. Representatives from the Phyto hair care
line and
Ahava skin care line will be on hand.
For more information, call 508-747-7546 or go to
lilysapothecary.com. Lily's is at 6 Main St. Extension in Plymouth.
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The Plymouth
Bulletin Newspaper
July 7, 2005
Lily's Apothecary Holds Special Event
Join
Lily's Apothecary, at 6 Main Street Extension from 4:00 to 8:00 p.m.
on
July 14th for an open house. A special guest appearance
by
Phyto from Paris Artistic Director, Robbie Demos, who
is traveling from
New York City to attend Lily's special
July 14th event. Demos will use the
famous computerized
hair monitor
to analyze the health of your scalp and
hair.
He will recommend the best Phyto botanical hair
products suited to each
individual's hair type to
provide a natural and precise solution for healthy,
beautiful hair.
Ahava from Israel Skin Care consultant Robin Shuman will
be providing
20 minute skin care consultations.
Discover the benefits of mineral-rich
skin care
products from the Dead Sea in Israel and get on a good
skin care regimen.
To schedule a 20 minute skin and hair consultation, call
508-747-SKIN (7546)
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FEATURED
ON MSNBC ENTERTAINMENT HOT LIST
SUNDAY, MAY 1ST
ANNEMARIE BÖRLIND FROM GERMANY
BIOLIFTING SKIN CARE
"For Any Woman Who Wants To Smooth Her Tired Skin"
NatuRoyale
Biolifting Eye Contour Creme - $125.00 (.5 oz.)
NatuRoyale
Biolifting Face Creme - $150.00 (1.7 oz.)
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The
Quincy Patriot
Ledger Newspaper
December 10, 2004
Holiday Shopping Guide - Inspiring ideas from local
retailers
Stocking up...
Local merchants have lots of of stuff for 'stuffers.'
Instead of searching for
something to stick under the tree for
loved ones this year, consider creating
Christmas stockings that
cater to their comforts, interests or hobbies. Local retailers
have plenty of goods - and good ideas - to help create theme stockings.
Winter Beauty...
Ol' Man Winter does a number on skin, lips and
hair.
So why not fill a stocking with rejuvenating beauty
products?
Susan Melchin, proprietor of Lily's Apothecary in
Plymouth,
suggests For Lips, a lip balm with shea butter by Annemarie
Borlind ($10);
Collagen Moisturizer for the face with SPF 15 by Mario Badescu
($22 for 2 ounces); Hand Cream by Ahava ($18.50 for 3.4 ounces);
Walnut body lotion by Mario Badescu ($10 for 6 ounces);
and Phytojoba Hydrating Shampoo by Phyto ($20 for 6.7 ounces).
Or conjure up summer memories with a bottle of
Seaweed Bubble Bath by Mario Badescu ($10 for 8 ounces) and
an
Ultra-dark Self-tanner by Sun Laboratories ($36.50 for 8
ounces).
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The
Boston Herald
Newspaper December 2, 2004
It's time to primp and
pamper yourself. Lily's Apothecary,
6 Main St. Extension,
Plymouth, will hold a ladies night of skin
care and hair consultations
Monday from 4 to 9 p.m.
Ahava from Israel Skin Care, Esthetician Aliza Bresky and
Bumble and bumble hair consultant Mika Landau will be on hand
to determine your specific hair and skin
needs. To schedule a
consultation call 508-747-SKIN. Free wrapping upon request.
Raffle and gifts with purchases.
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The
Old
Colony Memorial Newspaper May 1, 2004
Plymouth's Newspaper since 1822
It's Ladies'
Night at Lily's Apothecary to
host an evening of
pampering.
Experience a taste of Manhattan when Lily's Apothecary
hosts
Ladies' Night on May 6th. According to Susan Melchin,
the
store's owner, a relaxing evening, complete with wine, hors d'oeuvres
and music
awaits and consultants
from both Ahava and Phyto will offer free
consultations. "It's very similar to what they do in Henri Bendel's",
Melchin said, referring to the high-end Fifth Avenue department
store.
''Both lines are high-end", Melchin said, "It's a New
York City-type thing.
Women are used to shopping in
department stores and the makeup
counters are no longer in
vogue".
The evening will go beyond
beauty products, offering a social
scene
where women can kick back
and relax and Melchin encourages them to bring a
friend or two.
"There will be highly intelligent conversation going on and
you'll stumble onto a conversation and say "that's me to a fault".
Melchin said there will be no pressure to purchase. "If you get
enthusiastic, that's
great", she said. "If not, that's cool too."
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Lucky
Magazine March 2004
Our First Mention In A Magazine !
"Soothe dry winter skin with
savings of 20 percent off on
Ahava Foot and Body Lotions. 6 Main Street Extension, Plymouth, 508-747-7546"
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Interior
Designer Rick Botieri
of Cliffside Design
had this to say about Lily's Apothecary in
The Old Colony Memorial Newspaper
February 21, 2004
"For instance, if Lily's Apothecary
borrows a mountain bike from
Martha's Bicycle Shop and hangs lipsticks and makeup on it, it makes
an interesting window display and gives exposure to both stores".
"Interior Designer Rick Botieri of Plymouth
has based his studio, Cliffside Design,
in his hometown for 18 years. His work
has been featured in magazines such as
'Home Style' and 'Traditional Homes' and
published in 'Outdoor Decorating and Style
Guide".
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The Quincy Patriot Ledger Newspaper
February 12, 2004
Two days to V-Day and you've got
nothing to show for it? We're here to help.
"It is the last minute holiday of them all, says Susan Melchin,
who owns Lily's
Apothecary in Plymouth, which offers bath and beauty products.
For four days, it's like a mad Christmas rush because it's like,
Oh My God - Valentine's Day is Saturday".
"Melchin said it's not surprising, given the dismal first couple of months
of the
year. January just kind of lolls along and in February everyone
is in this gray, lifeless mode and
the next thing you know, it's Valentine's Day.
Guys scramble into this store the week of".
RELAX
"Surprise your wife or girlfriend with a hand-picked spa basket with
bubble bath,
candles or perfume from Lily's Apothecary in Plymouth.
A basket of high-end Fracas products
is $65 and includes perfume,
body lotion, body wash and body powder".
"Melchin, the owner, says women can even find something for their
man at her store. Products made by Eshave (a product line touted
on the television show, "Queer Eye for the Straight
Guy"), make a great
gift, she said. For $210, you could buy a razor, shaving brush,
shave stand and shaving cream".
"The store is located at 6 Main Street Extension in Plymouth
and
is open until 5 tonight and until 5 p.m. on Friday and Saturday.
Call 508-747-7546 or visit online at www.lilysapothecary.com"
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See what the Quincy Patriot Ledger has to
say about Lily's on December 15, 2003
"Beauty Yule Love"
"The Pilgrims who dwelled in
Plymouth centuries ago never would have
envisioned the vast array of creams, antioxidant-rich
potions and exotic lotions on display at Lily's Apothecary.
The shop, located in the Historic Post Office
Building,
sells products that reflect the skincare sensibilities of Manhattan,
South Beach and Los Angeles. Smells of sweet spicy perfumes
waft
through the air. Sampling
is encouraged and there are
testers for every product."
"Owner, Susan Melchin, aka Lily, and her co-workers treat beauty as
a science and can tell you the ingredients of every product in the store.
Popular brands include Ahava from Israel, which is full of Dead Sea minerals;
Annemarie Borlind of Germany, whose face cream sells for $150.00
and Cali of Italy, with skin-nourishing olive oil."
"Also hot for Christmas are Bumble and Bumble Gift Sets,
starting at $40.00. She and her staff give each customer hand
written
instructions on how to use their new products and suggestions for
other items to try, as well as
samples."
"Lily's also stocks men's skin care products and top-of-the-line
shaving goodies.
'The men have got to keep up', Melchin says."
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The Boston Herald
Newspaper
August 17, 2003
"Curls Under Control"
Attention, curly haired
girls who braved this summer's heat and humidity: Help has
arrived.
You can say goodbye to frizzy, dry and damaged hair by using
these products.
DeFrizz ($13.99-$19.99), Straight ($21.99) and Brilliantine
($16.99) by
Bumble & Bumble at Lily's Apothecary, 6 Main
St., Extension, Plymouth.
508 747-SKIN
DeFrizz Serum is
humidity-proof, smoothes and calms curls, and
doesn't require a
blow dry; Straight will smooth fly-aways for those who want to
transform their curls; and brilliantine separated curls and
offers texture and lots of shine.
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The Brockton
Enterprise Newspaper
January 25, 2000
Try before
you buy
At Lily's Apothecary in
Plymouth, cutting-edge cosmetic brands are
sold the
old-fashioned way - with personal attention and by putting the
customer's convenience first. Shopping for makeup can turn into a
nightmare for many women. Clerks at makeup counters run the gamut
from snobbish and aloof
to pushing products
on customers that they
don't need or want.
The lighting is either too dark or too bright, giving
buyers a
false sense of what the products will look like when they get
them home. Then thee are prices which can be astronomical.
From this came a
new kind of shop that is gaining popularity.
It's called the
apothecary, where customers can try out the products before
buying, in a friendly, relaxed atmosphere. Apothecaries,
reminiscent of the old-time drug stores for which
they were named,
are becoming the "hip" places to shop
in New York, Los Angeles,
Miami Beach and now in Plymouth.
At
Lily's Apothecary, in the heart of downtown Plymouth,
"try
before you buy" is the philosophy of Susan Melchin,
proprietor.
"I wanted to create a beauty place for women in New England
like no other,"
said Melchin, whose shop is one of just two
apothecaries in the region.
"I am trying to bring a slice
of New York, South Beach and Europe to
women in this area." The ambience of Lily's is best described as
avant-garde,
eclectic and cosmopolitan. It's elegant, but still has a
warm and friendly atmosphere that
greets visitors.
Located in the Historic Post Office Building built in 1914,
Lily's combines a little history with ultra-hip beauty essentials.
The
interior of Lily's is designed to preserve the historic structure
of the building that features high-arched
ceilings updated with
paint in shades of "Miami Beach" purple, Melchin's favorite
color.
Providing a backdrop for the brightly colored bottles and containers
are the original metal
post-office boxes along the back wall
and white marble floors and walls that reach up to the
ceiling.
The shiny brass light fixtures are original and were
restored to give them a fresh look.
For customers who can't make it to Plymouth, shopping is just
a click away through the 20-page user-friendly web site at
www.lilysapothecary.com. Shades of lip color and makeup are
illustrated and there are
detailed descriptions of all items.
"I hope lots of women want this kinder,
gentler way to
buying cosmetics and skin care products".
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Boston Stuff At
Night Magazine
September 14 - 27, 1999
Hey, it's
cyber hair!
Another locally based Web site with beauty interests in
mind
comes from Lily's Apothecary (www.lilysapothecary.com),
a
product mecca located south of Boston in America's home town -
the
ever-glamorous Plymouth! Lily's has got Ahava, Bumble & bumble,
Diego Dalla Palma and even the can't live-without-it Tweezerman
line.
Make sure there's room on the credit card darlings !
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The Boston Globe
February 2, 1999
Susan
Melchin approaches beauty with a "try before you buy"
philosophy.
Lily's Apothecary in Plymouth, which opened in July, features a
pedestal sink where
customers sometimes spend 45 minutes experimenting. When they're
done, they wash
it all off. Melchin's hard-to-find lines, which are often
promoted in fashion magazines
(including Deigo Dalla Palma, Annemarie Borlind and Ahava from
Israel), have drawn
customers from as far away as New Hampshire and
Manhattan.
"Women love this stuff," says Melchin. "It's
self-empowerment. It's a huge stress
reliever to give yourself half an hour in the morning for
self-care."
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The Boston Herald
December 1, 1998
Pioneer
Susan Melchin opened lily's Apothecary in the post office
building on Main Street. Situated among the 1915 brass fixtures, marble
walls and metal mailboxes are brightly colored bottles of Bumble and Bumble,
a cult hair
care line from New York
and makeup by Diego Dalla Palma,
a cosmetics guru from
Milan. "I'm one of only four store in the whole
country that carry
this line," boasted Melchin, who in her five months
of business has attracted clients from as
far away as New Hampshire
and Springfield. "These women are just craving this.
" Among those giddy about Lily's is Joanne Nikitas, a
40-year-old
Plymouth woman
who "could just go in and try on lipsticks all
day."
"When my manicurist is putting on my polish, people ask,
'Where'd you get that color?' Believe it or not (I tell then) Plymouth, Mass.,"
said
Nakitas, who buys a lot of Deigo Dalla Palma products as well as
the
Israeli skin care line Ahava. Melchin has set up a
working sink
in the back of the store so women can try colors more easily.
She also encourages women to take samples to test at home,
under different lights.
"Walk out the door without buying it - I prefer that,"
she said. Trisha Santos
experimented with a variety of products
before she bought anything. Now, the
30-year-old State Street Bank
employee is a regular at Lily's and she's
brought co-workers to
shop there, too. " Comparable to what's out there, it's not a
real hit
to the budget," she said.
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